Amplify | BCMEA

THE PROJECT

Brand strategy & graphic design of Amplify, an internal program and guidebook for British Columbia Maritime Employers Association.

THE SCOPE

• Brand Strategy & Copywriting: Developed the brand narrative, tone of voice, and key messaging to ensure Amplify resonated with BCMEA’s goals and values.

• Visual Brand Design: Crafted a professional and inspiring brand identity, including logo, color palette, and visual guidelines for consistent application across all materials.

• Course Guidebook Design: Designed a comprehensive and visually engaging workbook to support learning, foster engagement, and reflect the program's professional brand.

TESTIMONIAL

"The team at Moodboard is deeply professional, forward-thinking, and strategic. They made my life easy from the inception of the project, during the brief turnaround time, and then fully supported the launch of the program. On top of that, they are passionate about their work which really makes the experience of working with them energizing.

The materials that Moodboard created have brought the learning content to life and added a sense of legitimacy and engagement to the program. I had such a profoundly positive experience working with the Moodboard team that I am actively looking for other projects and initiatives to engage them in. The quality of their work far surpasses anything we can do internally within our organization."

— Heather Wright, VP of People & Technology