JOEY Restaurants

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THE PROJECT

JOEY Restaurants, a globally inspired restaurant brand with locations across Canada and the USA, tasked Moodboard Media with enhancing their digital presence to align with their sophisticated, elevated brand. We crafted a tailored approach to showcase their exceptional dining experiences across multiple social media platforms.

Image by EightFlare Media

THE SCOPE

Social Media Strategy

  • Developed a high-end, refined social media strategy that highlighted JOEY’s premium brand experience.

  • Focused on storytelling that connects with a diverse, upscale audience while driving brand loyalty.

Content Creation & Platform Management

  • Created stunning content—sleek visuals and engaging captions—showcasing the luxurious ambiance and menu offerings.

  • Managed and curated content across platforms to maintain consistency, boost engagement, and reflect the brand’s elegance.

Influencer & Creator Marketing

  • Partnered with lifestyle influencers to elevate brand visibility and credibility.

  • Focused on authentic collaborations that resonated with JOEY’s target audience.

Campaign Rollout & Store Openings

  • Executed visually compelling campaigns to announce new store openings, maximizing excitement and awareness.

  • Designed and implemented strategies that translated seamlessly from digital buzz to foot traffic in-store.

Creative Direction & Social Media Shoots

  • Directed social media shoots to capture the chic, modern vibe of JOEY Restaurants.

  • Curated a visual style that complemented the brand’s sophistication and appeal.

Images by BDT Mediahouse in partnership with Moodboard Media

TESTIMONIAL

"Moodboard Media brings a level of passion and care unlike any other, and it shows in the way they operate and deliver. They are not only experts in what they do—they’re so easy to work with. They feel more like an extension of our team, rather than an external agency."

— Keiko Voss, Director of Marketing

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