Music Heals
THE PROJECT
Music Heals amplifies the power of music therapy by funding programs across Canada. The foundation partnered with Moodboard Media for monthly omnichannel social media marketing, and to refresh its brand and strengthen its marketing strategy, ensuring a deeper connection with donors, supporters, and event attendees. This collaboration included brand refreshes for their signature events, A Benefit For Music Heals and Let Her Sing, as well as partnerships with event sponsors to support decor and design branded touchpoints. Additionally, our team provided day-of on-site content capture to authentically showcase the energy and impact of these meaningful events.
THE SCOPE
Visual Rebrand & Website Design
Developed a fresh, cohesive visual identity to align with Music Heals' mission and resonate with its diverse audience.
Redesigned their website to enhance user experience, spotlight their impact, and streamline donor engagement.
Event Branding
Created captivating branding for their annual fundraising events: Let Her Sing and A Benefit for Music Heals.
Designed event logos, promotional materials, and cohesive visual themes to build event recognition and excitement.
Partnered with Event Sponsors to ensure cohesion between event activations and brand image.
Provided on-site content capture on event day, translating the event through social media.
Social Media Strategy & Management
Managed day-to-day social media, from content creation to community engagement.
Crafted strategic campaigns and provided live event coverage to amplify event reach and engagement.
Integrated Team Support
Partnered with the Music Heals team to organize fundraisers, offering graphic design and content creation support as needed.
Ensured seamless collaboration to meet tight deadlines and execute campaigns with precision.
TESTIMONIAL
"The team at Moodboard cares sincerely about our cause and our brand, which is crucial when entrusting an outside agency with a voice to your audience. Music Heals Charitable Foundation has a unique set of goals and communication needs, and the team at Moodboard Media has been a supportive extension of our team. From managing our social media channels to creating event brands and providing graphic design services, Moodboard has stepped in wherever needed to support the evolution of our visual identity and ultimately helped us to further our core mission to raise awareness and funds for certified music therapy programs."
— Juliana Fraser, Executive Director